1949 Radio Show Straight Arrow Survival Skills Cards
The 1949 radio show “Straight Arrow” also printed survival skills cards which were added in each Shredded Wheat. Shredded Wheat was and still is an American breakfast cereal made by the National Biscuit Company now called Nabisco.
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Each Straight Arrow tale had Steve reverting to his true “secret Indian identity” in order to right some wrongs, often committed against the Native American Indians. Straight Arrow is Steve much like Clark Kent is Superman. In these efforts Steve was assisted by his golden palomino horse, Fury, and his grizzled side-kick, Packy McCloud.
Living off the land is nourishing and enjoyable and can be made much easier when you have someone to teach you who has been perfecting it for millennia. Some of the best references on a living society who practiced this are outdated. They still remain the closest we can come to learning from these original representations of pre-industrial societies and luckily, the taste for Cowboys and Indians was a lengthy period in American history.
One such reference was made originally for children. In 1949, Nabisco began a merchandising plan that incorporated tricks and tips for camping and scouting based on Indian know how. The cards were termed Injun-uity tips and were designed to share Indian survival skills to attract children.
The cards are a collectors’ item but can be found online and offer clues to making your own pottery, crafting a bow and arrow and properly rolling an Indian Blanket for travel.
They were an excellent reference and the artist was skilled in representing useable steps to follow for anyone interested in the know-how of the original self sufficiency experts.
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